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E-Business
Razor Group raises 70 million dollars
German ecommerce aggregator Razor Group has raised 70 million dollars (65.7 million euros). The company currently has over 200 brands in its portfolio, but wants to add more soon. The funding will also be used to expand geographically.…
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Cryptocurrencies and SPACs Implode – Practical Ecommerce
2022 was a terrible year for many global industries but in the financial sector, cryptocurrencies and special purpose acquisition companies incurred the most dramatic nosedive. When introduced, both were promoted as superior…
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SEO: How to Index a Page in Google
Google generates organic search listings from its database of hundreds of billions of web pages. Adding a page to that database is Google’s first step in determining rankings.
“Indexation” in Google-speak means it has added…
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End-of-year Reflection and 2023 Forecast
I’m departing from my typical interview format for this week’s episode of “Ecommerce Conversations.” Instead, I’ll offer a year-end recap of Beardbrand, my ecommerce company, and address its future.
As always with these…
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Stay Ahead of the Curve with These Ecommerce Trends for 2023
Global retail ecommerce sales have reached new heights in 2022, with over $5.7 trillion in sales. In fact, ecommerce sales are projected to reach $8 trillion by 2026. While that’s fantastic news, it also means that the market’s…
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Boost Email Marketing Results with BIMI
Displaying a brand’s logo next to its email marketing messages in recipients’ inboxes can drive opens and clicks. But soon, showing that same logo might be a necessity.
BIMI (Brand Indicators for Message Identification) is…
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Tips for Sustainable Last-mile Deliveries
The so-called “last mile” of ecommerce delivery arguably produces more pollutants per package than any other segment. Picture a UPS truck driving multiple city blocks to deliver a single item.
The World Economic Forum…
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A Practical Guide to Starting an Ecommerce Business
The process of starting an ecommerce business is pragmatic, not theoretical. There is no single formula, and it involves doing many things simultaneously.
Here is an analogy.
Imagine you are driving a sports car along a…
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Master Customer Retention in 2023
January is the perfect time to define how you’ll measure overall ecommerce success. For 2023, it should be the customer retention rate.
By focusing on the CRR, you can scratch off menial timewasters and tackle a core success…
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Amid a Cash Crunch, OneBlade Retrenches
Acquiring customers at a financial loss is sustainable so long as there’s cash to pay the bills. But what happens when the cash runs out? That was the dilemma facing Charles Pyles, chief operating officer of OneBlade, a…
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