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E-Business
iOS 15: Impact on Email Marketing to Date
On Sept 20, 2021, Apple released iOS 15. Among its new features is “Mail Privacy Protection,” which does two things:
Automatically loads all images from emails,
Hides IP addresses and the location of email recipients.…
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How to Make Your Online Store More Sustainable
Creating an eco-friendly online store helps attract customers, even though being sustainable is not necessary… Yet. As customers become more eco-conscious, stress on companies will continue to build through regulations and social…
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Ecommerce in Germany worth €99 billion
German ecommerce has gone through a strong growth in 2021. Gross sales of ecommerce products amounted to 99.1 billion euros, which is a growth of 19 percent compared to 2020. Almost every seventh euro available to German consumers…
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Advertisers Can Find Power in the Dark
Sales decline when businesses stop advertising. But there are benefits to going dark for the right reasons.
To be clear, halting advertising for long periods destroys revenue. A June 2021 article in the Journal of…
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How to Help Your Customers Launch Holiday Sales Events
The holiday season is always the busiest (and most profitable) time of the year when it comes to both retail and ecommerce sales. 2021 won’t be any different — this year’s holiday sales are forecasted to grow between 7% and 9% from 2020,…
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Mostly international sellers on Amazon.nl
Of all sellers on the Dutch version of Amazon, only 2 percent is from the Netherlands. Most of these sellers handle their own logistics. Most Dutch sellers offer home items and clothing, which are the most popular products among…
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Are Big Changes Coming to Digital Ads in 2022?
In the United States, proposed legislation, agency rulemaking, and the promise of a decentralized web could lead to significant changes in how digital advertising works this year or in the not-to-distant future.
On…
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How and Why You Should Add Recurring Revenue to Your Digital Agency
The COVID-19 pandemic continues to upend what we might consider the normal course of business, despite the rollout of vaccines and other treatments across the world. The pandemic has shifted how and where we do business and has served…
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Majority of platforms violate EU law with fake reviews
According to research by the European Commission almost two thirds of online shops and platforms triggered doubts about the reliability of consumer reviews. In 144 out of the 223 websites checked, authorities couldn’t confirm that…
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Paid Search Drives Kuru Footwear to 2021 Success
I first interviewed Sean McGinnis for this podcast in November 2020. He had recently arrived at Kuru Footwear, a direct-to-consumer shoe manufacturer, as chief marketing officer, with big plans to grow the business.…
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