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E-Business
Social Media Platforms | Social Media for Brand Promotion
Social media is a powerful digital marketing tool. If your business isn’t using these platforms, you might be missing out on a lot of growth.But what does social media look like around the world? And which platforms should you use? This…
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Albert Heijn online 10% of revenue
Dutch supermarket chain Albert Heijn has grown its market share to 35.9 percent in 2021. Its online channel, where customers order groceries, has helped achieve this growth. Up to 10 percent of the company’s revenue come from this…
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Who Reads Practical Ecommerce? Please Take Our Short Survey
Please take a minute or two to respond to our latest reader survey. We do this periodically to help ensure our editorial content matches your needs.
Our January 2022 survey consists of five quick multiple-choice…
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How Small Business Owners Use TikTok to Grow Sales
Here’s a fun fact for you: #TikTokMadeMeBuyIt is one the most popular hashtags on the platform. As of January 2022, it has eight billion views. Small business owners across the globe have realized that products can go viral on …
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Growth potential for ecommerce in Nordics
The Nordic countries of Denmark, Finland, Norway and Sweden were very early adopters of the internet and have a highly developed digital infrastructure. Online shopping is very common in the Nordics, yet research reveals that there…
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TikTok Marketing Is Hard Work
Marketing a brand on TikTok is harder than it appears. Hours of video footage could result in mere minutes of useful content. Editing is tedious and time-consuming. Ryan Magin, the founder of Viral Edits, an agency,…
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How to Become TikTok Famous
Join our podcast host RichE as he chats with Helen Polise, aka the TikTok Teacher. She used her background in film production to help her dive into TikTok during lockdown. And it worked, bringing in 536K followers on TikTok!Helen’s…
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The Dutch spend €40 million on flash delivery
Flash delivery startups have seen their turnover grow in the Netherlands. Research estimates that by the end of 2021, Dutch consumers were spending around 40 million euros per month on flash deliveries. This growth is expected to…
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SEO for Google’s ‘People also ask’
Google’s search results pages are evolving. New elements and sections present organic-traffic opportunities. One of the most useful is “People also ask.” It’s a standalone section on the results page that lists users’…
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Some Best Practises for Converting Traffic
A high-converting landing page can be a website’s most valuable asset. Despite how effortless a high quality landing page often looks, a truly effective landing page doesn’t happen by accident. It requires careful planning, design,…
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